June by Danske Bank

Hi there, my Danish friends!

Danes in their 30’s and 40’s have a good handle on things. But when it comes to investing their money, they feel immature and insecure. And that’s not good. Because if you were a teenager in the 90’s, now is the time to invest your savings and make them grow. To bring across the message, we brought back an old 90’s hero who was ready with a paternal pep talk. In a well-known TV show James Eckhouse was everyone’s favorite dad. And now he was back with a message to his Danish “kids”. This cross-media campaign proved both engaging and effective, as it gave JUNE a 26% brand-lift in a category where 6% is the norm.