Employer branding

We help companies build strong employer brands and engaging recruitment campaigns

Talent shortage is fast becoming an issue of critical importance. A recent survey by Dansk Industri revealed that 4 out of 10 companies view recruitment as the biggest barrier for growth. At Eiffel, we have specialized in helping companies develop engaging employer value propositions (EVP), international brand campaigns and tactical recruitment initiatives.
Case: A career in the intersection between tech and finance with SimCorp
Our studies show that the average grad student starts their job seeking almost a year and a half before they finish their studies. We have helped one of Denmarks biggest IT-companies strengthen their connection to university students across Europe.

Why would someone really good want to join your company?

That is essentially the question your Employee Value Proposition (EVP) needs to address. A strong EVP is shaped in the intersection between your company’s brand and the values, beliefs, needs and wants of the candidates you want to attract.
At its best, it will not only differentiate you from competitors but function as a guiding star that can help you build both the internal and external perception of your brand and attract and retain talent for your organization. At Eiffel, we can help you with all aspects of the EVP development process. From the initial collection of candidate insights and the processing of existing data, to defining the core pillars and creating an aspirational narrative.

You are hunting for the same talents as everybody else

Calling it a war for talent, might sound over dramatic. But it’s not. The competition for talent has become so fierce that maintaining and building a strong EVP is no longer enough. You need to be out there, actively pursuing and engaging the talent you want to attract. At Eiffel, we specialize in turning EVPs into engaging international brand and tactical recruitment campaigns. We develop what we call “Candidate engagement journeys” with the objective of priming potential candidates over time from the initial awareness to hitting the application button.
Case: Find your path with Novozymes Global Graduate Program
We have collaborated with Novozymes on the development of the the creative concept and activation strategy for their new global graduate program.
Case: Imagine a future with Ørsted
For several years, we have worked closely together with Ørsted, the world leader in offshore wind. In that period of time, Ørsted has moved to the top on Universum’s Most Attractive Employers ranking.

Career Coffee
How do you find the right career path? What is it like working in a big company? And what happens to your dreams and ambitions when you make the transition from campus to corporate? At Eiffel we have developed a podcasts series aimed at university students searching for the right career path. In Career Coffee they can meet talents who are already on a career track and learn from their experiences in big companies. Enjoy an open and honest talk about corporate life over a cup of coffee. COMING SOON